Selected case studies

One brand. Many moments. Work that connects them.

A look at how we respond to a brief across film, digital, retail and social touchpoints. Each story focuses on the challenge, the work and what was made.

Explore the work

01 / 05

Healthcare · Festive campaign

Dr. Vaidya’s

Arogyam Bhava: turning Ashirwad into conscious care.

The brief

Integrate Dr. Vaidya’s supplements into daily life through authentic Navratri storytelling.

Our response

Build from the cultural thought “Achi sehat hee sabse bada ashirwaad hai” — health as a blessing — then pair an emotional master-brand film with focused product proof points.

Selected outputs

One master-brand film
Three focused supplement films
Festive campaign platform
Product-specific proof points

Reported result

2.5M views · 1.01% click-through rate

McVitie’s Digestive festive campaign work

02 / 05

FMCG · Diwali 2025 and brand design

McVitie’s India

Festive speed. Influencer precision.

The brief

Create a timely festive campaign for McVitie’s Digestive biscuits, with product and brand storytelling carried through creator content.

Our response

Connect McVitie’s Digestive biscuit storytelling to the Diwali season through Instagram creator content. Eight influencer Reel takeovers and twenty nano-influencer stories were delivered in a ten-day brief-to-delivery window; influencers and scripts were finalised in five days.

Selected outputs

Eight influencer Reel takeovers
Twenty nano-influencer stories
Digestive biscuit campaign creative
Instagram-first festive content

Further selected brand work

Packaging
POSM and retail design
Social content
Campaign creative

Reported result

3.2M+ targeted festive views

₹62 effective influencer CPM, excluding brand-side media spend.

Campaign Reel 01 Campaign Reel 02 Campaign Reel 03 Campaign Reel 04

A LoveLocal campaign film from the Love Shopping Locally collection

03 / 05

Local commerce · Performance advertising

LoveLocal

Love Shopping Locally.

The brief

Build awareness and engagement by celebrating the value of shopping locally and supporting neighbourhood businesses.

Our response

Develop a community-centred campaign idea, then adapt performance-ad creative for Google and Meta, with audience targeting around communities with a strong local-business presence.

Selected outputs

Campaign concept and tagline
Google performance ads
Meta ads for Facebook and Instagram
Community-focused creative variants

Reported result

Google CTR 0.48% · Meta CTR 1.25%

Campaign budget: ₹10 lakh, as stated in the supplied case study.

04 / 05

Technology · App communication

Let’s Track

Making app use cases tangible through film.

The brief

Show how vehicle tracking and safety features can matter in everyday situations.

Our response

Develop film stories around specific use cases, including fleet tracking and the Girls Safety #WeAreSafe campaign.

Selected outputs

Fleet-tracking film
Girls Safety #WeAreSafe film
App-focused campaign films

05 / 05

Automotive · Phygital channel programme

Castrol

Turning mechanics into brand advocates.

The brief

Build on-ground presence and trust in a competitive lubricant market where local mechanics influence product choice.

Our response

Develop “Let’s Grow Together,” a phygital certification programme with Dart Design that connected Castrol Certified Mechanics with retail transformation and channel storytelling.

Selected outputs

Mechanic certification programme
Retail transformation
Case-study films
Content across the certified service network

Reported result

1,000 shops transformed · 20% brand-ownership lift · 2% sales growth

The deck attributes the brand-ownership lift to mechanics and customers, and sales growth to certified advocates.

Uncommissioned concepts

Ideas presented. Clearly labelled.

A selection of campaign directions and mock-ups developed as pitches. These concepts were not commissioned or launched; they show how we explore possibilities before a campaign is approved.

Campaign concept mock-up — Pitch concept01

Brand names and campaign outcomes are omitted from these pitch visuals unless separately approved for public display.

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